The origin and purpose of the diamond engagement ring

!Bo5CsB!B2k~$(KGrHqEH-DkEuY-t54vGBLpS36UpWg~~_12“many (consumer) products thrive because they are associated with agreeable personalities and activities. Since the 1930s diamond engagement rings have been the premier symbol of romantically honorable intentions and likely spousal agreeableness. Early twentieth-century women faced a problem: prosecution of men for financial damages following breach of promise was declining. It was becoming all too common to be seduced by a psychopath promising marriage and then abandoned after he availed himself of one’s virginity during the engagement. Into this reliable-signaling gap jumped De Beers with the diamond ring, heavily promoted with the slogan “A diamond is forever.” Diamond marketers recommended that women ask men to spend two months’ salary (or about a year’s disposable income) on a ring, as a sign of the seriousness of their committment. Ever since, engagement rings have dominated the demand for diamonds larger than one carat.”

-Spent: Sex, Evolution and Consumer Behavior; by Geoffrey Miller

Spent.-741197

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