TED’s mission is ideas worth spreading. The dream behind the Ads Worth Spreading initiative is to find companies that want to communicate ideas to their consumers in the same way that TED wants to communicate with its audience.
Revealing the way a company thinks tells consumers what that company is and what it stands for.
“In our brave new interconnected world, the rules of marketing are changing fast,” says Anderson. “Ambush advertising is broken. We think there’s a better way, based on sharing powerful ideas. Most companies are teeming with amazing ideas that the rest of the world never gets to see. By letting some of those ideas out into the world in an authentic way, companies have a shot at transforming the way they are perceived. We’re looking forward to another fantastic round of entries from forward-thinking companies and people.”
We’re combining curation and crowdsourcing to find the best ads from every corner of the globe.
The Age of Persuasion explores the countless ways marketers permeate your life, from media, art, and language, to politics, religion, and fashion.